"La Lutte" and Getzner

The well-known La Lutte fighter L’an 2000 and his training partners Abdou and Ibrahima were photographed as testimonials. The intercontinental photoshoot was organized from Austria. But how does such an initiative work over such a great distance? Tobias König, Head of Business Unit Africa: “One advantage is certainly knowing the right people. Stefan Kleinowitz is a photographer friend of ours who works in Dakar. We created the photo series with him and Kéba Cissé Sagna (video and organization). The clothes were tailored directly on site – a local tailor selected the fabrics from one of our African customers and then designed and sewed the garments.” The artistic photos will be used on digital posters and advertising stickers in the future.